Taiwan Excellence Campaign Philippines Launch
Saturday, November 08, 2014 • 22 comments
Taiwan Excellence, which represents Taiwan's ingenuity when it comes to products and technological innovation is launching the Taiwan Excellence campaign in the Philippines. It is through this campaign that Taiwan can promote some of the top quality Taiwanese brands and products among all Filipinos. The Taiwan Excellence campaign is organized by the Ministry of Economic Affairs (MOEA), Bureau of Foreign Trade (BOFT), R.O.C. Taiwan, and implemented by the Taiwan External Trade Development Council (TAITRA).
This is the first time that the campaign will be launched here in the Philippines which will give Filipinos the opportunity to discover a wide range of Taiwanese products with the seal of quality that can help them have an ‘Excellence Lifestyle.”. The campaign will bring in 56 top quality brands to the Philippine market like Acer, Asus, BenQ, Draytek, HCG, KingCom, KW Trio, Kymco, MSI, Silicon Power, Sym and Transcend. These brands will also be bringing in 175 products which fall under different industries such as home and living, information and communications technologies, and sports just to name a few.
Here are some of the roadshows that Taiwan Excellence have had in the past quarters:
June 26 Taiwan Excellence Press Conference
June 27-29 Taiwan Experiencing Zone at SM North EDSA The Block
August 14-16 Taiwan Excellence Pavilion at Systems Integration Philippines
September 26-28 Taiwan Experiencing Zone at SM Megamall
October 11-12 Taiwan Excellence Sports Marketing in SM MOA
October 18-19 Taiwan Excellence Sports Marketing in Trinoma Mall
The History of Taiwan Excellence - The Taiwan Excellence campaign started as part of the Ministry of Economic Affair’s (MOEA) 5 year plan in the 1980’s to raise Taiwan’s international competitiveness by supporting its local brands. Under the Image Enhancement Plan, the Taiwan Excellence Award campaign was established in 1992. The “Taiwan Excellence” was awarded to products based on R&D, design, quality, and marketing efforts. If selected, the brands and products were allowed to use the Taiwan Excellence Seal locally and internationally.
The Awarding Process - All Taiwan based brands are eligible to be part of the campaign. Product categories include consumer and business IT, fashion, arts and culture, sports, education, transportation, and others. Each product is scored based on its R&D, design, quality, and marketing by an international panel of judges. Each product must score evenly in all four categories. After careful evaluation, those selected are allowed to carry the Taiwan Excellence Seal. From among the selected products, the judges choose those who deserve the Silver and Gold Award recognition. They will select thirty from the original winners, with only ten to be given the Gold
To find out more visit www.taiwanexcellence.ph and follow them on Facebook and Twitter.
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