H&M Is Launching a Beauty Collection This Fall
Friday, May 15, 2015 • 25 comments
One of the world's most popular clothing brand H&M just announced the launch of its first full-range beauty collection which will include over 700 beauty products such as makeup, bath and body, haircare and beauty tools. The products which will range from $2.99 to $24.99 will be available in over 900 stores worldwide and online at hm.com this coming Fall.
"The launch comes at a time when makeup is more important than ever as an expression of personal style, whether the look is natural, classic or fashion-forward." the brand says in a press release. "There will be new, dedicated beauty areas within the stores to help customers experiment with trends and develop a look that's all their own."
"We are very excited to offer 'fashion for the face' at H&M. It's an opportunity to be inventive and creative, and to have fun with colors," says Sara Wallander, concept designer at H&M Beauty.
images courtesy of hm.com