3 Beauty Products & Trends That Are Totally Worth the Hype

Every year a few beauty products or trends get a lot of attention. People want to buy them, try them, post on Instagram and tell their friends all about it. It creates so much hype, and anyone who hasn’t gotten their hands on it feels totally left behind and the FOMO kicks in. Remember how much of a fuss was made over Fenty Beauty, and how it became our new obsession, or highlighters, and facial scrubbing brushes. There’s always a beauty trend that gets tongues wagging. The only thing is, it can be really difficult separating the hype around the product from the actual product. How do you know if something is really good or it’s just the marketing machine propping it up. Well, in the case of Fenty Beauty, it turned out that the products were well worth the hype, and so it became a product we adore.

Many people don’t want to get swayed by hype and want to know if it’s a good thing for real. Well, in that vein, we’ve compiled a list of products that are definitely worth buying, hype or no hype. It will help you when making decisions next time you go beauty shopping.

(Some) Organic Products

Organic products used to either be treated as a fake, a lie or something very expensive very few people can afford. Now so many brands have made strides in this category, and it feels like there’s an organic product for everything under the sun, from under eye wrinkles, bags and puffiness, clearing skin or just getting that dewy skin glow. The truth is, there are many really amazing organic brands and products out there, that have certainly earned their hype, but organic products aren’t created equal. And this is where you have to do your research to find the best one for you. If for example, you’re trying to get your hands on organic lip balm, you want to look for brands that actually specialize in that kind of thing, and are known for it. Nowadays, a quick Google search will tell you all you need to know.

Bold Color Mascara and Eyeliner

This is the year to take your eye makeup game to the next level and actually become bolder. You’ve probably come across photos of models on runways sporting a strikingly bright mascara or eyeliner color. I think this trend is worth the hype because it’s so fun and something anyone can play around with. It doesn’t have to look childish. You can do it in a way that’s really elegant by pairing it with a more subtle. lip.

Diversity in Fashion and Beauty

Diversity has been a major buzzword in global conversations for the last 5 years or so. With so many different types of people in the world with so many different dimensions, the call for diversity came from people wanting to feel represented and seen. This led to many changes in beauty and fashion, with increased representation of different ethnicities, body shapes, and skin tones. Buyers have taken this a step further by choosing to buy from brands that take inclusion seriously, so this can affect you while you’re shopping for your makeup. There’s a lot of hype around this, and rightfully so. Beauty is more fun when people see themselves in it. If it becomes too elite, it loses all its appeal. Hopefully this drive for diversity won’t become another trend that loses steam after a while because we really do need it, in magazines, on runways and red carpets and at the makeup counter.

Trends come and go, and that’s just how our world works. Some things that are dressed up as trends end up being lasting shifts in how we see and do things. Diversity is such a thing. On one hand, it comes across as something that’s only happening because it’s popular, but on the other hand, it is actually making a difference. Other trends might only be around for a couple of seasons or Cardi B music videos, but that doesn’t mean we shouldn’t try them out and have a little bit of fun. Sometimes the fun of beauty is not taking everything and ourselves way too seriously. We can actually let go, get out of our comfort zone and go with the trends. Following trends can actually be exactly what your makeup game needs, a little shakeup that freshens you up, brings out your personality and makes getting dressed up in the morning a lot more fun.


  1. I love playing around with color eyeliner.


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