
The Estée Lauder brand today announced that it has signed Kendall Jenner, fashion's new breakout star and social media sensation. Kendall will be appearing in the digital, TV and print advertising campaigns and play an active role in creating social media content that will be seen on Estée Lauder's channels as well as her own.
“Bridging the worlds of high fashion, entertainment and social media, Kendall is a modern beauty who represents a whole new generation of women who live, breathe and share beauty, fashion and life 24/7, on their own terms, in a visually compelling way,” said Jane Hertzmark Hudis, Global Brand President, Estée Lauder. “She is the ultimate instagirl, and we are excited to leverage her image, voice, energy and extraordinary social media power to introduce Estée Lauder to millions of young women around the world.”
“It honestly feels like a dream to represent such an iconic beauty brand — it is an incredible honor and quite humbling,” said Kendall Jenner. “I found out when I was backstage at Paris fashion week, and all this time I've had to keep the news top secret. I am so excited to share it now and be part of Estée Lauder.”
source: estee lauder and temptalia
nice photo ; >>
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Nice photo
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she's so nice
ReplyDeleteI'm not a huge Kardashian fan, but she really is a beautiful girl! I think she'll definitely turn on the younger generation to the brand, which has been releasing some amazing products lately :)
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Very cool information. Is it just me or does she favor Michael Jackson in that first shot? xoxo
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she looks so gorgeous
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I have to say she is making a name in the business in a good way. She looks beautiful.
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